Drug Commercials (Compare & Contrast)

The first drung commercial is an egg frying in a pan stating that when one uses drugs their brain fries. This was some what of a logos commercial and used fear emotions of ones body. The date of the commercial is in the 80's, so the absence of much drug knowledge as well as the stricter laws from the FCC creates a simpler commercial than the one that is shown at the later date. The newer commercial strongly uses pathos and ethos, a much higher scale than the first one. Ethos wise, unlike the first commercial, they use a female who is slightly dischevled withheavy eye liner on to further the hypothesis that she has used drugs. When the message comes from her perspective, it is more believable because it becomes somewhat of a testimony. Pathos wise, the emotions are stronger as well as broader. The commercial just doesn't play on the fear emotion, it also plays on the anger, sympathetic, sad, and fustrated. Her smashing all the plates and other items portrays a woman who has emotional fustration with her drug addiction, making the audience think twice about creating an addiction of their own. Also, the first commercial had a wider audience, but in the second commercial, the youthful speaker targets the audience of the high school to college realm of Americans.